I built the tools I wished I had.
I spent about two decades in operations and sales analytics, working shoulder to shoulder with the reps who carry the territories. I was never the one closing the deals. I was the one behind them, in the data: which accounts mattered, how to segment a book, where the lines of a territory should fall, and how far an account really was once you counted drive time instead of a straight line on a map.
At one point I mapped an entire national market by hand. Every account, every segment, every territory, built out of spreadsheets, a mapping license that cost more than it should have, and a lot of late nights. It worked. But it was slow, and it lived in files only I understood.
Every tool I could find was one of two things. Built for a giant enterprise team with a contract and a per-seat bill, or too thin to do the real work. Nothing sat in the middle, where a working analyst or a rep with a spreadsheet problem actually lives.
So I built the middle. The same logic I ran by hand, turned into tools anyone can open in a browser and use in minutes. No enterprise contract, no per-seat pricing, no sales gauntlet before you see if it works. Just the work, made faster and clearer.
The whole point is proximity.
Where an account sits relative to your home base, your territory, and every other account drives most of what a sales or ops team decides in a day. Every line in the suite is that one idea pointed at a different problem. It is priced in the open, it ships when it earns its place, and it says so plainly when a line is not ready yet.
Proximity is the Point. And the point of all of it is simple.
Get closer to every account.
Christopher